Client Name & Project Title

Client: The Village of Endeavor


Project Title: Website Redesign for Enhanced Usability & Engagement

Tools used: Figma, Microsoft Teams, Google Forms, Google Sheets

Project Overview

The Village of Endeavor, a growing municipality, sought to modernize its digital presence to better serve residents, local businesses, and visitors. The existing website suffered from outdated design, inefficient navigation, and poor mobile responsiveness, hindering access to critical services and community updates. Recognizing the need for a user-centered solution, the village engaged in a comprehensive website redesign initiative aimed at improving usability, accessibility, and engagement.

This case study outlines the challenges, methodologies, and outcomes of the redesign process, highlighting how strategic UX/UI improvements can enhance digital interactions between local governments and their communities.

My Role

UX/UI Designer

My Responsibility

As the lead UX/UI designer on this project, my role is to conduct in-depth research, stakeholder interviews, and usability testing to redefine the site’s structure and visual identity. By restructuring information architecture, optimizing for mobile use, and implementing a cohesive design system, the new website now delivers a seamless, intuitive experience that aligns with the village’s commitment to transparency and civic engagement.

Objective

  • Improve usability and accessibility for residents, businesses, and visitors.
  • Implement a mobile-first, responsive design.
  • Enhance visual appeal while maintaining a professional, government-appropriate aesthetic.
  • Streamline navigation to prioritize critical services (permits, utilities, events).

Scope of work

Understanding the Client needs

As municipalities increasingly rely on digital platforms to engage with constituents, an outdated or inefficient website can significantly hinder communication, accessibility, and service delivery. Ir recognized this challenge, as their existing website no longer met the needs of its growing community. Key pain points included:

  • Poor User Experience: Residents and local businesses struggled to locate essential services, documents, and announcements due to disorganized information architecture.
  • Lack of Mobile Optimization: With a substantial portion of users accessing the site via smartphones, the non-responsive design created accessibility barriers.
  • Dated Visual Design: The website’s outdated aesthetic failed to reflect the village’s professionalism and commitment to modernization.
  • Low Engagement: Infrequent updates and an unintuitive interface resulted in diminished civic participation and community interaction.

As I have recognized these limitations, The Village of Endeavor initiated a strategic redesign to transform its digital presence into a user-friendly, accessible, and visually cohesive platform. The goal was not only to improve functionality but also to foster trust, transparency, and stronger engagement between local government and the community it serves.

Research Phase

Competitor Analysis

Interview

For this project, and due to the limited time, my goal is to conduct an interview to connect directly to the users and understand their needs. So to do i crafted a tailored questionnaire which serves the project spirit.

My Process

In this phase of the project, my approach involves developing a customized questionnaire featuring open-ended questions. This design aims to facilitate an in-depth exploration of participants’ experiences and align closely with the project’s objectives.

Personas

My Process

In this phase of the project, my approach involves developing a customized questionnaire featuring open-ended questions. This design aims to facilitate an in-depth exploration of participants’ experiences and align closely with the project’s objectives.

Wireframes

Hi-Fi Visuals

Old Visuals

New Visual

Hi-Fi Visuals

Key Takeaway

Challenges & Solutions

    • Challenge: Stakeholders had differing opinions on design priorities.
    • Solution: Facilitated a collaborative workshop to align on key objectives and user needs.
    • Challenge: Tight deadlines due to the semester classes.Solution: Prioritized MVP features and phased the rollout for timely delivery.

Project Management Reflection

  • Strengths: Effective communication with stakeholders, iterative testing, and clear documentation.
  • Areas for Improvement: Balancing stakeholder feedback with UX best practices required additional negotiation.

Outcome

The redesigned website launched with:

  • An increase in user engagement (longer session durations, reduced bounce rates).
  • Positive feedback from residents on improved accessibility.
  • A scalable framework for future updates.

Thank You